In July 2017, we launched Mi Salud, an Interactive Voice Response/IVR and SMS/text service that connected people to life-saving, life-changing free or low cost medical care in their own neighborhoods in New York City.
The Affordable Care Act increased access to health insurance for many, but a significant number of adults in the US – around 32 million – are still uninsured. Owing to various factors, such as immigration status, the lack of insurance is disproportionately high in Hispanic and Latino communities – which make up 19% of the US population and 30% of the uninsured.
We launched Mi Salud with Spanish and English language options to bridge this healthcare gap by connecting Hispanic and Latino patients in need of care with the NYC clinics providing it. By calling a number, and following the prompts, users had the option to hear a listing of clinics near them or to have the list sent to them via a text to their cell phone.